What's the advantage of opting for a hand-drawn logo for your brand?
Well, it adds a personal touch, making your small business feel more approachable and human. Similar to a signature, a hand-drawn logo conveys the sense that someone has taken the time to craft it personally. Products featuring hand-drawn logos not only carry your brand's mark but also give the impression of being individually crafted. Utilizing hand-drawn branding can evoke a down-to-earth, low-fi, or rustic brand identity, suggesting traditional craftsmanship methods.
Mommy's Coffee
Mommy's Coffee is a plant-based coffee shop with a target demographic consisting of young adults in their mid-twenties to thirties. The interior design blends elements of industrial and cottage core, though it tends to lean more towards industrial aesthetics.
For my design, I aimed to blend the industrial ambiance reminiscent of the Industrial Revolution with the charming symbolism of Matryoshka dolls, which traditionally represent a mother carrying a child within her.
Bloom & Bright Laundry Co.
This is a laundry brand that prioritizes healthy choices for families, promoting clean living and environmental sustainability. Their flagship product is wool dryer balls. While wool is integral to their offerings, they aim to be recognized as a comprehensive laundry brand. To highlight their hero product, I created a vibrant hand-drawn logo featuring a lively sheep, embodying a playful and approachable brand identity.
Pawsitive - Dog Grooming
Pawsitive is a dog grooming service that prioritise the well-being of the dogs. The groomers main focus is to provide and ensure an stress-free, pawsitively & enjoyable experience for the pups.
Fab Flower
Fab Flower Empower is a women's health device with versatile applications, including vaginal rejuvenation, treatment of stress incontinence, and pelvic floor muscle strengthening. "FAB FLOWER" symbolises reclaiming vaginal wellness.
My logo embodies the organic essence of an internal organ. Drawing inspiration from the fundamental shape of the vagina, I crafted a character that exudes sass, femininity, and fabulousness while maintaining an approachable and light-hearted tone toward a typically taboo subject.
LiL Oaxaca - Imports from Oaxaca
Lil Oaxaca is a business focused on importing unique items from Oaxaca, Mexico, including handbags crafted from recycled plastic. I've designed a logo inspired by the vibrant colors and whimsical patterns of Alebrijes, giving it a playful, feminine, and contemporary feel.
